netactr

According to comScore, 28.3% of all web site visits in December 2007 were to Search/Navigation sites such as Google Search or Microsoft Live Search. Compare this to 24.3% in January 2007. One of the fundamental activities at work or school is researching for information and people are relying more and more on Internet to accomplish this task. Makes [...]

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US search query volume is predicted to grow at 12-13% CAGR rates through 2010, the Worldwide volume - at almost double these rates (23% CAGR). Interestingly, Paid Search revenue is expected to grow faster than volume, driven by increases in RPM (revenue per 1000 queries) due to increases in ad inventory (e.g. better ad coverage). Here’s a compilation [...]

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Here’s a random statistic: Search volume (measured in distinct search queries) on weekends and holidays is about 60% of workday volume (in US, Major Search Engine). This ratio has been pretty constant over a longish period of time.

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Forrester Research published their forecast for interactive marketing (US Interactive Marketing Forecast 2007 to 2012, by Shar VanBoskirk, Forrester Research, October 10, 2007). Interactive marketing includes display ads, email marketing, paid search, and emerging marketing technologies such as online video, social media, and mobile.
Interactive advertising comprises 8% of today’s total ad expenditures, while audiences spend [...]

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