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Entries Tagged as 'Marketing Technology'

Innovations in sourcing digital creative

November 4th, 2007 · No Comments

If you work on marketing campaigns you probably source your creative from either Getty Images or Corbis. I recently attended a small event where Corbis’ CEO Gary Shenk was speaking about the media industry. Traditional suppliers of creative are facing a new threat in the form of cheaper online exchanges such as Veer, iStockPhoto.com and [...]

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Tags: Marketing Technology

Google to launch OpenSocial, builds platform for social marketing

October 31st, 2007 · No Comments

So far Google’s foray into social networking has ben largely limited to Orkut, a Brazilian social network. Details are emerging of Google’s grander ambitions - if you read Forrester’s report, you’d know that social marketing is the next big thing. Read about OpenSocial here.

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Tags: Marketing Technology

Crossing the river

October 30th, 2007 · No Comments

Quebec’s Gatineau is right across Ottawa, Ontario, on the northern bank of Ottawa River. Incidentally it is also the codename of Microsoft’s web analytics competitor to Google’s Analytics. Don’t know if that was a consideration when choosing the name, but here’s an interesting post from Ian Thomas about Gatineau beta launch. 
The sign-up link is here.

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Tags: Marketing Technology

New Live Meeting Professional Edition targets marketers and sales pros

October 23rd, 2007 · No Comments

 
Last week Bill Gates launched a new generation of Microsoft’s unified communications software and services. As a former product manager for Live Meeting I am proud to join the crowds in celebrating this major release (the little torchlight in front of Gates is called RoundTable  – it’s a novel 360-degree video camera used together with [...]

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Tags: Marketing Technology