netactr

We’ve all heard it, that terrifying R-word. Recession that is. Besides the monthly pain from looking at one’s brokerage statement, recession also means a changing landscape for marketing professionals. Marketing budgets will be under review, impacting general awareness vehicles such as marketing swag, PR, print and TV ads disproportionally. Anything that can’t be directly associated [...]

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The supply side of the Web Analytics Data market is dominated by comScore, Nielsen//NetRatings, compete, and hitwise. The first two (comScore and Nielsen//NetRatings) provide the most accurate and stable data sets and are quoted throughout the industry. Compete and hitwise are good info sources for triangulating or researching trends but sometimes have wide swings month [...]

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I just stumbled upon this collection of internet-related research and forecasts by Morgan Stanley, your friendly neighborhood i-banker.  The Internet Advertising Outlook report by Mary Meeker is very good, especially because it spells out various assumptions and drivers like Coverage, Click-Through-Rates etc. Not surprisingly, Paid Search leads the pack at least until 2010. Marketers like performance-based tools. It’s all about improving [...]

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If you work on marketing campaigns you probably source your creative from either Getty Images or Corbis. I recently attended a small event where Corbis’ CEO Gary Shenk was speaking about the media industry. Traditional suppliers of creative are facing a new threat in the form of cheaper online exchanges such as Veer, iStockPhoto.com and [...]

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So far Google’s foray into social networking has ben largely limited to Orkut, a Brazilian social network. Details are emerging of Google’s grander ambitions - if you read Forrester’s report, you’d know that social marketing is the next big thing. Read about OpenSocial here.

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Quebec’s Gatineau is right across Ottawa, Ontario, on the northern bank of Ottawa River. Incidentally it is also the codename of Microsoft’s web analytics competitor to Google’s Analytics. Don’t know if that was a consideration when choosing the name, but here’s an interesting post from Ian Thomas about Gatineau beta launch. 
The sign-up link is here.

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Last week Bill Gates launched a new generation of Microsoft’s unified communications software and services. As a former product manager for Live Meeting I am proud to join the crowds in celebrating this major release (the little torchlight in front of Gates is called RoundTable  – it’s a novel 360-degree video camera used together with [...]

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