netactr

Mohan Sawhney, Kellogg marketing professor, keynoted the Microsoft Marketing Symposium in Seattle. Mohan’s submission was that marketing has remained marketing even if new digital and interactive technologies expanded our toolbox. He referred to the 1998 buzzword of the year – e-commerce – and compared it to today’s trends of paid search, social marketing etc.
Mohan’s making […]

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We’ve all heard it, that terrifying R-word. Recession that is. Besides the monthly pain from looking at one’s brokerage statement, recession also means a changing landscape for marketing professionals. Marketing budgets will be under review, impacting general awareness vehicles such as marketing swag, PR, print and TV ads disproportionally. Anything that can’t be directly associated […]

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If you have a few free minutes, check out zaaz.com. Zaaz is an interactive marketing agency and their site concept is truly refreshing as it is built around a combination of search and chat metaphors. First, the Flash-based site recognized my wide aspect ratio display and printed a quirky message. I was hooked. On my […]

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So far Google’s foray into social networking has ben largely limited to Orkut, a Brazilian social network. Details are emerging of Google’s grander ambitions - if you read Forrester’s report, you’d know that social marketing is the next big thing. Read about OpenSocial here.

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Last week Bill Gates launched a new generation of Microsoft’s unified communications software and services. As a former product manager for Live Meeting I am proud to join the crowds in celebrating this major release (the little torchlight in front of Gates is called RoundTable  – it’s a novel 360-degree video camera used together with […]

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