netactr

Mich Mathews, Microsoft marketing SVP, spoke at the Microsoft Marketing Symposium to a crowd of some thousands. One of her comments was a bit personal (keep reading). She spoke of the traditional marketing funnel of awareness going to trial going to repeat purchases and how there used to be a long lag between the time […]

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Snap is an interesting gadget for spicing up your web content and earning ad revenue in the process. After you integrate a 3-line java script into your home page - I just created a title-less text widget on my WordPress blog and copied the code over there - all your links will be “snappable”. Snap […]

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We’ve all heard it, that terrifying R-word. Recession that is. Besides the monthly pain from looking at one’s brokerage statement, recession also means a changing landscape for marketing professionals. Marketing budgets will be under review, impacting general awareness vehicles such as marketing swag, PR, print and TV ads disproportionally. Anything that can’t be directly associated […]

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I just stumbled upon Openads.org – a publisher (as in “ad publisher”) solution available both as software and hosted service. If you own a few websites and are considering allocating some of your web real estate to revenue-generating ads, you should definitely check these folks out. I like the fact that Openads aggregates ad inventory […]

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According to comScore, 28.3% of all web site visits in December 2007 were to Search/Navigation sites such as Google Search or Microsoft Live Search. Compare this to 24.3% in January 2007. One of the fundamental activities at work or school is researching for information and people are relying more and more on Internet to accomplish this task. Makes […]

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US search query volume is predicted to grow at 12-13% CAGR rates through 2010, the Worldwide volume - at almost double these rates (23% CAGR). Interestingly, Paid Search revenue is expected to grow faster than volume, driven by increases in RPM (revenue per 1000 queries) due to increases in ad inventory (e.g. better ad coverage). Here’s a compilation […]

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Here’s a random statistic: Search volume (measured in distinct search queries) on weekends and holidays is about 60% of workday volume (in US, Major Search Engine). This ratio has been pretty constant over a longish period of time.

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If you work on marketing campaigns you probably source your creative from either Getty Images or Corbis. I recently attended a small event where Corbis’ CEO Gary Shenk was speaking about the media industry. Traditional suppliers of creative are facing a new threat in the form of cheaper online exchanges such as Veer, iStockPhoto.com and […]

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Forrester Research published their forecast for interactive marketing (US Interactive Marketing Forecast 2007 to 2012, by Shar VanBoskirk, Forrester Research, October 10, 2007). Interactive marketing includes display ads, email marketing, paid search, and emerging marketing technologies such as online video, social media, and mobile.
Interactive advertising comprises 8% of today’s total ad expenditures, while audiences spend […]

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