netactr

Anil Batra and Loren Bast shared their insights at the STS meetup yesterday.

• Profiles are great for separating traffic from development/testing and production sites. Setup one profile to hold ALL data, in case you make a mistake, and then create a “Production” profile that has a filter on your dev and test machines (IPs, subdomains or folders).
• Someone suggested the Dojo GA wrapper toolkit
• Page Views are not the only things you can track with GA. If you want to track PDF file downloads, video replays, clicks on buttons etc, setup Event Tracking (still in beta, but you can ask to be added to the beta program at this link http://code.google.com/p/gaforflash/wiki/EventTrackingRequest ). Then, call _trackEvent() in your javascript code.
• Clicktale.com provides usability research on the cheap. It sounds like they interpret mouse movements and clicks and create a “video” of a user session on your site.