Selling your car? Can’t decide between the $55 Premium Package from cars.com and the $69 Deluxe Package from autotrader.com? Web analytics can help you making the right investment.
Autotrader gets more uniques than Cars.com: 6.5M vs 5.2M in February 2008.
On that basis you are paying exactly the same amount of $10.6 per 1M uniques.
However, Autotrader users make more visits on average: or 2.5 visits/unique (16.1M total) vs. 2.0 visits/unique (10.1M total)
Moreover, user engagement is higher on autotrader: 16.5 min/visit vs 12.2 min/visit.
I think the business case is clear.
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