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Entries from April 2008

ROI of online car retailing

April 3rd, 2008 · Comments

Selling your car? Can’t decide between the $55 Premium Package from cars.com and the $69 Deluxe Package from autotrader.com? Web analytics can help you making the right investment.
Autotrader gets more uniques than Cars.com: 6.5M vs 5.2M in February 2008.

On that basis you are paying exactly the same amount of $10.6 per 1M uniques. 
However, Autotrader users make more [...]

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Tags: Marketing Technology