Tim Berners-Lee, the World Wide Web inventor, threw his weight behind the semantic web and “mega-mash-ups”. “In the semantic web, it’s like every piece of data is given a longitude and latitude on a map, and anyone can ‘mash’ them together and use them for different things”, Bernes-Lee said in an interview with Times Online. I agree with the general direction of his thinking, but some works remains to be done before this becomes a reality. In such a semantic web people and data have to be efficiently identifiable and accessible while still providing for privacy. This presumes a sophisticated data key management technology. URLs have long been used to link to web-based data, and the Open Social standard is the first step towards a person identity solution. Marketing applications for semantic webs could range from syndicating content across sites to more narrowly targeting visitors based on their social networks.
Semantic Web or the Search for Meaning
March 17th, 2008 · No Comments
Tags: Marketing Technology
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