netactr

More and more service providers and technology vendors develop javascript codelets or server-side technology enriching web pages by automatically adding icons or underlining links or keywords. Examples: Yahoo Shortcuts, Snap, Surfcanyon, Kontera … the list goes on and on. Why care? My prediction is that this technology will be used more and more for marketing purposes, but the tech and ad industries have to agree on standards to avoid a push-back from web surfers.