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Left vs Right targets Yuppie fun-seekers

January 29th, 2008 · No Comments

If you are looking for ways to better engage your audience, check out Microsoft’s Left vs Right. This site hosts two fictional characters representing the spectrum of political opinions. Visitors use the chat metaphor to initiate searches on Live Search and watch short skits that are loosely based on submitted queries. Left vs Right builds on the success of Ms. Dewey and Live Search Club.

Tags: Marketing Technology

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