netactr

If you have a few free minutes, check out zaaz.com. Zaaz is an interactive marketing agency and their site concept is truly refreshing as it is built around a combination of search and chat metaphors. First, the Flash-based site recognized my wide aspect ratio display and printed a quirky message. I was hooked. On my typing “SEM” in the search box Zaaz showed the definition of the term. Ok, not very helpful, but acceptable.

I then typed “web site design” and that’s when I had the second WOW. Zaaz showed further query suggestions such as “Tell me more about your Creative Director” and “Who do you design sites for?”.

Relevant? Yes. Mind-boggling. Hell, Yes! You can’t help but appreciate this site’s distinctive personality. Can you imagine your own web presense following the same concept? I definitely can!