netactr

I just stumbled upon Openads.org – a publisher (as in “ad publisher”) solution available both as software and hosted service. If you own a few websites and are considering allocating some of your web real estate to revenue-generating ads, you should definitely check these folks out. I like the fact that Openads aggregates ad inventory from multiple ad networks: adSense, Yahoo, Valueclick, Casale, you name it. For publishers without IT departments Openads just launched a hosted version, and for more technologically-invested sites there is an open source server software, free to run and customize. Feature-wise they seem to be quite complete. I especially like the “direct selection” feature which basically provides an ad query language (may I suggest ‘AQL’, or ‘akl’, as the new name) based on keywords, campaigns, ad sizes etc. Oh, last but not least, they just received another round of financing. Openads is here to stay.