netactr

If you are looking for ways to better engage your audience, check out Microsoft’s Left vs Right. This site hosts two fictional characters representing the spectrum of political opinions. Visitors use the chat metaphor to initiate searches on Live Search and watch short skits that are loosely based on submitted queries. Left vs Right builds [...]

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Snap is an interesting gadget for spicing up your web content and earning ad revenue in the process. After you integrate a 3-line java script into your home page - I just created a title-less text widget on my WordPress blog and copied the code over there - all your links will be “snappable”. Snap [...]

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We’ve all heard it, that terrifying R-word. Recession that is. Besides the monthly pain from looking at one’s brokerage statement, recession also means a changing landscape for marketing professionals. Marketing budgets will be under review, impacting general awareness vehicles such as marketing swag, PR, print and TV ads disproportionally. Anything that can’t be directly associated [...]

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I just stumbled upon Openads.org – a publisher (as in “ad publisher”) solution available both as software and hosted service. If you own a few websites and are considering allocating some of your web real estate to revenue-generating ads, you should definitely check these folks out. I like the fact that Openads aggregates ad inventory [...]

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If you have a few free minutes, check out zaaz.com. Zaaz is an interactive marketing agency and their site concept is truly refreshing as it is built around a combination of search and chat metaphors. First, the Flash-based site recognized my wide aspect ratio display and printed a quirky message. I was hooked. On my [...]

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The supply side of the Web Analytics Data market is dominated by comScore, Nielsen//NetRatings, compete, and hitwise. The first two (comScore and Nielsen//NetRatings) provide the most accurate and stable data sets and are quoted throughout the industry. Compete and hitwise are good info sources for triangulating or researching trends but sometimes have wide swings month [...]

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According to comScore, 28.3% of all web site visits in December 2007 were to Search/Navigation sites such as Google Search or Microsoft Live Search. Compare this to 24.3% in January 2007. One of the fundamental activities at work or school is researching for information and people are relying more and more on Internet to accomplish this task. Makes [...]

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