I just stumbled upon this collection of internet-related research and forecasts by Morgan Stanley, your friendly neighborhood i-banker. The Internet Advertising Outlook report by Mary Meeker is very good, especially because it spells out various assumptions and drivers like Coverage, Click-Through-Rates etc. Not surprisingly, Paid Search leads the pack at least until 2010. Marketers like performance-based tools. It’s all about improving Marketing ROI, isn’t it?
I-Bankers on Marketing Technology
November 12th, 2007 · Comments
Tags: Marketing Technology
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