netactr

I just stumbled upon this collection of internet-related research and forecasts by Morgan Stanley, your friendly neighborhood i-banker.  The Internet Advertising Outlook report by Mary Meeker is very good, especially because it spells out various assumptions and drivers like Coverage, Click-Through-Rates etc. Not surprisingly, Paid Search leads the pack at least until 2010. Marketers like performance-based tools. It’s all about improving Marketing ROI, isn’t it?