netactr

Here’s a random statistic: Search volume (measured in distinct search queries) on weekends and holidays is about 60% of workday volume (in US, Major Search Engine). This ratio has been pretty constant over a longish period of time.

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I just stumbled upon this collection of internet-related research and forecasts by Morgan Stanley, your friendly neighborhood i-banker.  The Internet Advertising Outlook report by Mary Meeker is very good, especially because it spells out various assumptions and drivers like Coverage, Click-Through-Rates etc. Not surprisingly, Paid Search leads the pack at least until 2010. Marketers like performance-based tools. It’s all about improving […]

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If you work on marketing campaigns you probably source your creative from either Getty Images or Corbis. I recently attended a small event where Corbis’ CEO Gary Shenk was speaking about the media industry. Traditional suppliers of creative are facing a new threat in the form of cheaper online exchanges such as Veer, iStockPhoto.com and […]

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